Today I attended the AW12 launch of Robbie Williams’ clothing line, FARRELL in Brown Thomas’ Menswear Rooms and the singer offered an exquisite collection which is “deeply rooted in military themes” and sought inspiration from “utilitarian silhouettes infused with British-made fabrics.”
Farrell was launched in September 2011 and the collection was inspired by, and is created in homage to Williams’ Kilkenny-born grandfather, Jack Farrell, whom Robbie fondly calls “Jack the Giant Killer.” Robbie’s Head of Design is former Burberry Design Director, Ben Dickens and both men joined the ever-gorgeous Lorraine Keane today for a Q&A session in Brown Thomas, in front of Ireland’s fashion press.
Robbie was in fine form ahead of his gig at the O2 tonight and he spoke expertly about the clothing he claims he didn’t design, but rather “DJ’d.” The singer said, “I’m not going to lie to you and say that I’m a designer, I let Ben do that. The thing that I do for Farrell is DJ clothes.”
He was also quick to praise his design partner, Ben Dickens, saying, “Ben arrived, bringing optimism to my granddad’s clothing line. The more we talk, the more ideas we throw around – it’s exciting.”
Robbie also made reference to his grandfather’s attitude to the young star’s childhood, saying that Jack didn’t wanted him to be a ‘sissy’ and this is reflected in the collection. It’s a real manly clothing line, full of 1920s Gangster meets War hero. Robbie, perhaps the best marketer for his own brand, quipped, “It’s Savile Row tailoring, at high street prices.”
Lorraine asked him if he was ‘into fashion’ and he replied, “I’ve always been into clothes. I’ve always liked clothes. I don’t know if I have always been into fashion. I know what I like wearing. I know what I feel comfortable in and what makes me feel empowered.”
Robbie and Ben then took us through some of their favourite pieces from the Farrell A/W12 collection, which included a Military Control Trench and a pea coat. Key pieces from the collection also include Savile Row-inspired Chesterfield coats, quilted jackets and grandfather-collar shirts.
Every piece within the collection is designed to become a longstanding part of a man’s wardrobe, growing and evolving with the wearer over time and Robbie Williams’ AW12 Farrell collection is subtle, masculine and full of quiet integrity. It’s everything a guy wants from his clothing – and then some!
Farrell is available exclusively in Ireland at BT2, Grafton Street, Dublin 2.